Depreciation Index
Titleist TS2 · 2018 — Drivers
All figures as observed on 4 November 2026. · n = 30
Median asking price today
€216
n = 30
95% CI ±12.2%
Retained against the newest generation
33.6%
n = 21 · Newest generation observed: model year 2026.
Reference age
105
months
Median days listed
71
n = 30
These listings have not sold, so this is a floor on days to sell, not days to sell.
Depreciation curve — Drivers
Reference age, months since launch proxy
| Model year | Age, months | Median price | n |
|---|---|---|---|
| 2026 | 9 | €385 | 412 |
| 2025 | 21 | €310 | 1,940 |
| 2024 | 33 | €307 | 1,064 |
| 2023 | 45 | €248 | 753 |
| 2022 | 57 | €235 | 792 |
| 2021 | 69 | €301 | 323 |
| 2020 | 81 | €209 | 380 |
| 2019 | 93 | €205 | 238 |
| 2018 | 105 | €182 | 223 |
| 2017 | 117 | €182 | 137 |
| 2016 | 129 | €149 | 193 |
| 2015 | 141 | €137 | 92 |
| 2014 | 153 | €143 | 181 |
Splits
By condition
| Condition | Median price | n |
|---|---|---|
| Fair | €187 | 14 |
| Good | €220 | 14 |
| Poor | €126 | 1 |
By region
| Region | Median price | n |
|---|---|---|
| UK | €216 | 30 |
Value retention inside Drivers
| Brand | Retention, % of the newest median | n newest | n at 2–4 years |
|---|---|---|---|
| Callaway | 85.6 | 565 | 533 |
| Ping | 78.5 | 149 | 91 |
| TaylorMade | 76.7 | 538 | 827 |
| Cleveland | 76.0 | 5 | 30 |
| Wilson | 74.3 | 191 | 49 |
| Cobra | 72.0 | 501 | 223 |
| Titleist | 69.7 | 105 | 590 |
| Srixon | 66.0 | 171 | 74 |
| Mizuno | 65.7 | 67 | 99 |
| PXG | 60.3 | 47 | 87 |
Base 100 on each brand's own newest generation in the category: median price at 2–4 years divided by median price of the current generation, on one day. A ratio, so brands in different price bands are comparable. This is a correlation, not a causal estimate.
The series
Daily collection on this Reference opened 26 August 2026. 35 observation days so far, 30 observations. A fitted curve for this Reference alone needs the series; until it exists we publish the category cross-section above and say so.
Permitted sources read for this Reference
- GolfClubs4Cash — www.golfclubs4cash.co.uk (UK)
Reseller's own reference price, median £150, n = 4. This is the reseller's struck-through price, not a launch price.
Median asking price €216, n = 30, 95% CI ±12.2%, last observation 4 November 2026.
One per company. No call, no follow-up sequence. One-time. PDF and the CSV of observations.