Value Retention Ranking
Which brands hold their value, measured on one day, with n on every line.
For each brand, the median resale price of its two-to-four-year-old models as a percentage of the median resale price of its own newest generation, inside one category. A ratio, not a price, so a brand at €500 and a brand at €200 are compared on the same axis.
All figures as observed on 3 November 2026. · 9 brands across 1 categories. A brand appears only with at least 8 observations in each age band.
Drivers — value retained against the current line
Category median: 71.6% across 9 brands, on 5,391 observations.
| # | Brand | Retained | Newest median | 2–4 yr median | n new / older | |
|---|---|---|---|---|---|---|
| 1 | Callaway | 85.6% | €299 | €256 | 625 / 663 | |
| 2 | Ping | 79.8% | €471 | €376 | 180 / 109 | |
| 3 | TaylorMade | 76.7% | €359 | €275 | 565 / 892 | |
| 4 | Wilson | 74.3% | €275 | €205 | 198 / 55 | |
| 5 | Cobra | 71.6% | €299 | €214 | 546 / 247 | |
| 6 | Titleist | 69.7% | €395 | €275 | 113 / 622 | |
| 7 | Srixon | 66.0% | €299 | €197 | 179 / 76 | |
| 8 | Mizuno | 65.7% | €346 | €227 | 71 / 103 | |
| 9 | PXG | 60.3% | €449 | €270 | 54 / 93 |
How to read it
A high figure means the brand's older models still command close to the price of its current line: strong residual value, and a trade-in desk that can pay more for them. A low figure means the newest generation has pulled away from what came before.
This measures asking prices on permitted resale catalogues on one day, not completed transactions, and a brand's mix of models moves the figure. It is an observation, not advice.
Leader in Drivers: Callaway, 85.6% retained, n = 625 newest and 663 older.