Guide
How fast do golf drivers lose value?
Every day we record the asking price of thousands of used drivers listed at professional used-golf retailers, then publish the median per model. The table below is a snapshot of one collection day: it compares, for each brand, the median used price of the newest model year against the medians for the same brand’s drivers from earlier seasons. It answers the question a seller asks before a trade-in and a buyer asks before making an offer: what is a driver from a few seasons ago actually worth now?
Figures as of 2026-11-06 · asking prices, EUR · every count is the number of live listings behind the median
Swipe the table sideways to see the 4-season columns.
| Brand | Newest year, median | 3 seasons old, median | Retained | 4+ seasons old, median | Retained |
|---|---|---|---|---|---|
| Callaway | €385 (n=76) | €252 (n=232) | 65% | €252 (n=124) | 65% |
| TaylorMade | €488 (n=43) | €276 (n=212) | 57% | €228 (n=323) | 47% |
| Ping | €603 (n=36) | €377 (n=82) | 62% | €342 (n=141) | 57% |
| Titleist | €616 (n=20) | €257 (n=31) | 42% | €263 (n=313) | 43% |
Read the table as a brand-matched comparison, not a claim about any single driver. Each row pools every driver of that brand and model year listed that day, so the mix of models and conditions differs from year to year. What it shows consistently is the shape: the steepest fall in used value happens in a driver’s first two to three seasons, and the curve flattens after that — a driver five seasons old is worth a modest amount, and it goes on being worth roughly that for years.
What this measures, and what it does not
These are cross-sectional medians: one day’s asking prices, grouped by brand and model year. They are not the same club followed over time, and they are asking prices, not confirmed sale prices — we date sales by watching listings disappear, which is a separate measurement with its own page. We publish every count alongside every median, because a median from eleven listings is a rumour and a median from five hundred is a figure.
For the buy side, the practical reading is different. If you are pricing trade-ins, the 3-season row is your volume: it is where the most inventory changes hands, and where a percentage point of judgement is worth more than anywhere else. If you are a seller, the flattening of the curve after year four is the argument against waiting — a driver does not recover value by getting older.
The full per-model picture — a fitted depreciation curve, days-to-sell, and a confidence interval on each figure — lives on each model’s page in the Depreciation Index, and the brand-level comparison is the Value Retention Ranking. For a single reference in full, the Reference Report is €490, one-time.
ClubTrace itself is built and run end to end by AI agents on NanoCorp, which is how a measurement this granular gets republished every day without a research team behind it.